05/05/2012

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Northern Ireland If it drizzles rain petty cool, its greyness is diluted with a bright green color of grass on the lawn, and the fog gradually comes up to meet double-decker bus, then no doubt you are - in the UK! Yes, in the same country, which seems to have so many stereotypes bear a that these impressions of the place remained quite small. But do not hurry, "the old lady", Britain has something to surprise you! Of course, in order to understand this country and its inhabitants, be sure to mentally divide it for themselves in four parts: England, Wales, Scotland and Northern Ireland. Indeed, in each of these places its own characteristics and its own life. Even if you train it has learned lessons from the school English, see for themselves that these differences really are - is another matter! England ... Remember the book "Alice in Wonderland"? "- Nothing to be done, - said the Cheshire Cat. - All of us are not in your mind - you and I ... " Oddly enough for a children's story, right? But saying "smile like a Cheshire cat" existed in English long before Lewis Carroll wrote his story about Alice. In one version of this proverb comes from the famous Cheshire cheese, which has long been done in the form of a large circle, with something resembling a smiling little face cat. Cheshire cheese - one of the first cheeses ever made in England! Maybe it was his aristocratic origins requires him to be so amazingly delicious? In any case, regardless of his past, this kind of cheese will be both a pleasant surprise to gourmets, and original gift for fans of old tales. By the way, if the beautiful half of your friends are amateur cook them just like a...
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Consumption When this happens, the image is due to renew as soon as the company has become stabilized and it is known what really does. For example, a company initially of management of credits to the consumption can end up specializing in mortgages. Or a company of prepared meals can end up specializing in caterings. 3) BADLY DESIGN In many companies, the logo is, simply, bad. It has designed it somebody that is not professional, somebody with that has commitment (for example, a nephew who has " good hand with the Photoshop"), or the same industralist has even drawn it. The evil design is the worse one of all the cases: a bad image jumps much more at sight that a normal one; the clients doubt their professionalism (who is entrusted in a company that does not take care of its image), and it will possibly be necessary to give a better price to secure the orders. A good image gives confidence to the clients, distinguishes to the company of the competition, it causes that they remember to him better, and can allow him to receive more by its products and services. The sooner it renews its image, better. 4) NAME CHANGE There are names that do not work and they are due to change, although the company does not change of activity. Names boring, unpronounceable, difficult to remember, too long, too generic, initial that nobody understands Or can be that the clients confuse to him with another company, or whom they do not identify to what she is dedicated. When this happens, the unique solution is to change of name. If it changes the name of the company, the image must, like minimum, to adjust to lodge the new name. Or the occasion can be useful to do rebranding complete...

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