It uses names and descriptive writing to show their products Exists many theories of marketing that they recommend to us to baptize with own names to our products to harness branding. In the case of companies not very known, it is recommended to position us in the Web through familiar or descriptive names instead of to position to us with metaphorical names. For example, if our vestibule sells " socks for diabticos" the best description to place in the card of the product will be indeed " socks for diabticos" and not " weaves for the comfort of ours pasos". Additionally, if the own name of the product is " dreams feet" , we do not have to abuse that name to describe the product. The users in Internet will be very few who at the time of looking for a sock for diabetics place the metaphorical phrase " weaves comfort pasos" or " dreams feet".

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