The characteristics of a success mark, are also presented in its logotipo and the form as it is presented for the public-target of the mark. A good manager of branding goes to adhere to design of logotipo professional and quality, so that the symbolism involves a great message of transparency and strong aspects that will be transmitted the mark that will exert a good paper between its competitors. The people adopt marks as favourite and start to have emotional linkings it, the majority venerate the status to use the mark. A good tip for the one creation logotipo, is to use in the maximum 3 colors, 2 is the ideal. To hear and to transcribe the biggest possible amount of information on the mark, and to use this in the process of imagination of as logotipo must be or seem. Amongst the aspects most important, I believe that common-sense of the manager of the mark, and the creativity/experience of designer had said high more.