08/31/2012

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Brand Equity Source The assets most important of a company, such as the people in the organization and the names of marks, are intangible e, for many businesses, the name of the mark and what it represents is its more important asset, the base of the competitive advantage and future profits. Kotler and Keller (2006) complement that branding says respect to create mental structures and to help the consumer to organize its knowledge on products and services of form that becomes its taking of decision more clarified e, in this process, generates value to the company. Below, Figure 1 represents the assets of the Brand Equitiy, as an organization chart of exploration of the mark, argued in the topics to follow. Figure 1: The assets of the Brand Equity Source: AAKER, 1998. 4.4.1 Knowledge and Loyalty to the mark For any business, are dispendioso to conquer new consumers and are relatively cheap to keep the existing ones, especially when he has the satisfaction and affection with the mark (AAKER, 1998). Cabrino (2002) in recent years analyzes some occurred points ahead of the habits of purchase of the consumers next to the products and/or services disponibilizados in the market. This if of because, beyond the increase around new trends and of a market extremely disputed and competitive, to all occasion he will appear new marks and models, making with that he increases the available options and with that the consumer if does not arrest the particularitities. Cabrino (2002) still says that the reasons most concrete verified ahead of this change of market, of consumption habits, must it the fact of that a growth of the lower partner-economic classrooms of the society is occurring, since the censuses, carried through in recent years, point that the income band that is growing more it is the C....
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Constitutions And Projects An answer to the respected signaller Aurelio Arreaza, with regard to its article " The Constitution is the project of pas" By: Andres Brown Simn Arreche Confieso that the title of the article took a short cut to me. I began to read it and in the second paragraph I already included/understood that it would have to respond, but without the virulence nor " it attacks-al-mensajero" so characteristic of our rojitos compatriots, obnubilados by mandn cuartelario and their conceptual pure gibberish of " bolivariano socialism of the 21st century ". The small letters are deliberately. There returning to the alluded to article, I read some affirmations that not only I do not share, but they are to me paradoxicalally contradictory. Permtanme the Dr. Arreaza and my readers to directly take them from their writing, one after another one, in the same order in whom are expuestan to avoid to descontextualizar them, and to resist them with mine. Only thus, with respect and reasons, we will be able to obtain mutual benefit of our discrepancies. We go to by them: Point N1 " For this ( a country where there is peace. Where the citizen productivity is promoted. The opportunity to create our own businesses and work for others with the guarantee of which our work will be appreciated and protected a country where the wealth is administered well to be able to have the basic things that we love the human beings of the world which we are all essentially equal: house, work, sufficient supply of consumer goods, security, good services, good education ) does not make lack complicate to us with a project of country. To only fulfill the Constitution that already offers the laws so that all we pruned to obtain all the material and spiritual well-being posible."...

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