08/18/2012

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AdWords The positioning of a mark in the Web not only includes/understands the organic positioning of its site. The first a to formulate, to draw up a plan of action with goals specifically defined. The first decision that we would have to take is to define if we will position our referring site as of a mark or if the mark is added value of the site. It is clear that the first case implies a much greater effort, if what we wished it is to logar to compare the Web with a mark identity, at least in certain local markets. In any case, AdWords would have to be one of the tools most able to help us in this task. For very just a short time, Google did an abrupt change in its policy with respect to the marks, allowing that the advertisers use marks of other proprietors favoring the activities of branding. The direct consequences of this driving have been basically two. First of all, any advertiser will be able to use any mark. The second consequence, is that due to the system of you bid up by click own of AdWords, hopes that Marcas used like Key words, they increase considerably its cost. Before this panorama, if our objective is to secure the identification with the mark, this will mean a greater erogacin we do if it by means of AdWords. On the other hand, a species of paradox with respect to the results can be registered. Many users will realise searches by mark, with the conviction that first result that find will be the one of the official site. But now with this new opening, he can thus not be. He is possible to emphasize that Google will be able to realise investigations if it considers that...
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Commercial Productivity The Strategy is a description of the form as you hope to achieve the proposed objective, the plans of action and the priorities in the allocation of the resources, which will allow to face of one better way the changes than they appear in the surroundings of the development of each business. In order to manage to fulfill with the settled down Objectives you must: To know its Strengths and Weaknesses. To interpret the plan of the opponent (what we faced). To identify the external conditions which one is facing. To have a direction of the course that can take the events in the future. With the integration of these factors you will be able to identify the elements that helped him to constitute the Techniques of implementation of their Strategy of Business. ACTION: To define a Plan of Tactical operations to take to the practice the Strategy the Plan of Tactical operations is due to structure by means of the identification of the Fundamental Landmarks, which will allow to establish the actions to reach them and thus to implement a cronogram of tasks. This Plan of Work must count on a list of tasks, dates of programming, resources assigned for each task, cronogram of activities, as well as of the implementation of a clear and effective communication. The right elaboration of this Plan of Action will allow to establish the directives to follow for the execution of the Strategy and the profit of the raised Objectives. RESULTS: Analyses of the Results and adjustments to the Strategy and the Tactical Plan Once have executed the corresponding Tasks of the Plan of Action, is come to realise an analysis of the results and adjustments to the implementation of the Strategy, as well as of the Tactical Plan. The analysis of the...

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